My Summary Report
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Avg. Survey
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Totals 10,099 0 9,630 0 469 00:08:21
  • Q1
    Descriptive Text


    All participants will receive a drawing in our weekly sweepstakes*.

    *To review our official rules, eligibility requirements and alternative methods of entry, please visit: http://bit.ly/1e7ysCd
    You can view past winners here: http://www.pollbuilder.com/sweepstakes.
  • Q2
    Single-Select List
    How often do you typically eat breakfast?
    Order Answer Responses Percent 0 100
    1 Every day of the week 4,725 47%
    2 Three or more times a week 2,458 25%
    3 Fewer than three times a week 1,251 12%
    4 Only on the weekends 380 4%
    5 I rarely eat breakfast, if ever... 1,216 12%
    Total 10,030 100.00%
  • Q3
    Single-Select List
    And where do you usually eat breakfast? Please select the scenario that is most common.
    Order Answer Responses Percent 0 100
    1 On the go (in transit - car, train, bus, subway etc.) 1,308 15%
    2 At home 6,350 72%
    3 At my desk 840 10%
    4 At a restaurant 198 2%
    5 None of these 94 1%
    Total 8,790 100.00%
  • Q4
    Single-Select List
    When time is limited in the morning, are you more likely to:
    Order Answer Responses Percent 0 100
    1 Eat at home 1,880 21%
    2 Eat something on the go 3,783 43%
    3 Eat something at work 1,238 14%
    4 Skip breakfast altogether 1,867 21%
    Total 8,768 100.00%
  • Q5
    Multi-Select List
    When eating on the go, where do you get the food? Please select all that apply.
    Order Answer Responses Percent 0 100
    1 I'll grab something from home 2,937 68%
    2 Convenience store or gas station 1,319 31%
    3 Drive-thru restaurant 1,928 45%
    4 Coffee shop 1,155 27%
    5 Juice or smoothie shop 484 11%
    6 Grocery store 457 11%
    7 Other: [Open-ended answer] 77 2%
    School cafe
    School cafe
    Tacos
    Dublin donut
    donuts
    Work cafeteria
    Food Shop
    School
    Deli
    Dunkin donuts
    View All
    (4,296 Respondents)    Total 8,357
  • Q6
    Single-Select List
    In the average day, which meal are you most likely to skip?
    Order Answer Responses Percent 0 100
    1 Breakfast 3,536 40%
    2 Lunch 2,759 32%
    3 Dinner 632 7%
    4 I don't skip meals! 1,817 21%
    Total 8,744 100.00%
  • Q7
    Text Ranking
    When choosing a breakfast, which of these are most important to you? (Please rank the following, in order of importance.)
    Order Option Responses Total Responses
    Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Rank 6
    1 Health benefit 2,604
    30%
    1,134
    13%
    1,069
    12%
    1,045
    12%
    1,209
    14%
    1,540
    18%
    8,601
    2 Convenience 1,837
    21%
    1,499
    17%
    1,235
    14%
    1,380
    16%
    1,461
    17%
    1,189
    14%
    8,601
    3 Quality 538
    6%
    1,809
    21%
    2,095
    24%
    2,100
    24%
    1,484
    17%
    575
    7%
    8,601
    4 Taste 2,671
    31%
    2,306
    27%
    1,838
    21%
    1,020
    12%
    537
    6%
    229
    3%
    8,601
    5 Cost 761
    9%
    1,278
    15%
    1,541
    18%
    1,649
    19%
    1,724
    20%
    1,648
    19%
    8,601
    6 Portion size 190
    2%
    575
    7%
    823
    10%
    1,407
    16%
    2,186
    25%
    3,420
    40%
    8,601
    Total 8,601 8,601 8,601 8,601 8,601 8,601 51,606
  • Q8
    Single-Select List
    What do you eat most frequently for breakfast?
    Order Answer Responses Percent 0 100
    1 Yogurt 657 8%
    2 Granola bar 567 7%
    3 Eggs 1,941 23%
    4 Donuts 164 2%
    5 Bagels 584 7%
    6 Cereal 2,305 27%
    7 Fast food (i.e. breakfast burrito, breakfast sandwich) 878 10%
    8 Baked goods (i.e. croissant, muffin, scone) 531 6%
    9 Other: [Open-ended answer] 951 11%
    café com pão
    Milk with oreos
    tiffins like dosa chapathi etc
    Orange
    oatmeal
    kfc
    Rice in coconut milk
    Protien shake and egg burrito
    Formula 1: Herbalife
    breakfast shake
    View All
    Total 8,578 100.00%
  • Q9
    Single-Select List
    Which of the following fast food restaurants would you say is your "go-to" when it comes to breakfast?
    Order Answer Responses Percent 0 100
    1 McDonalds 3,740 44%
    2 Taco Bell 362 4%
    3 Carl's Jr./Hardee's 282 3%
    4 Burger King 464 5%
    5 Del Taco 73 1%
    6 Jack in the Box 359 4%
    7 Other: [Open-ended answer] 927 11%
    Panera bread
    kfc
    KFC
    Taquerias
    Starbucks
    Shae D's burritos
    gas station food
    KFC
    checkers
    Dunkin donuts
    View All
    8 I don't go to fast food restaurants for breakfast! 2,355 28%
    Total 8,562 100.00%
  • Q10
    Multi-Select List
    Who do you typically purchase fast food breakfasts for? (Please select all that apply)
    Order Answer Responses Percent 0 100
    1 Myself 4,997 81%
    2 My children 1,280 21%
    3 My spouse or significant other 1,708 28%
    4 My family 1,349 22%
    5 My co-workers 320 5%
    6 My friends 508 8%
    (6,198 Respondents)    Total 10,162
  • Q11
    Single-Select List
    Are you concerned with the nutrition content in fast food breakfasts?
    Order Answer Responses Percent 0 100
    1 Yes 3,509 57%
    2 No 2,242 36%
    3 I don't have easy access to nutrition content 410 7%
    Total 6,161 100.00%
  • Q12
    Single-Select List
    How would you respond to the following statement: "Overall, fast food menus have become healthier over the past year."
    Order Answer Responses Percent 0 100
    1 I strongly agree 695 11%
    2 I agree somewhat 2,499 41%
    3 I neither agree nor disagree 1,677 27%
    4 I disagree somewhat 855 14%
    5 I strongly disagree 435 7%
    Total 6,161 100.00%
  • Q13
    Single-Select List
    Do you think fast food chains should sell breakfast all day?
    Order Answer Responses Percent 0 100
    1 Yes 4,428 72%
    2 No 1,730 28%
    Total 6,158 100.00%
  • Q14
    Single-Select List
    How often do you eat foods typically associated with breakfast for lunch or dinner?
    Order Answer Responses Percent 0 100
    1 More than once a week 2,418 29%
    2 More than once a month 3,154 37%
    3 Once every few months 2,302 27%
    4 Never 557 7%
    Total 8,431 100.00%
  • Q15
    Multi-Select List
    What reasons would you say factor into how rarely (if ever) you eat breakfast? Please select any that may apply.
    Order Answer Responses Percent 0 100
    1 I don't have enough time 411 34%
    2 I'm often running late 273 23%
    3 I'm not hungry in the morning 782 65%
    4 I'm on a diet 54 5%
    5 I prefer an early lunch or brunch 225 19%
    6 I don't feel like cooking 215 18%
    7 Other: [Open-ended answer] 94 8%
    I normally dont get up til lunch.
    I dont like breakfast food
    breakfast makes me sick
    Gain weight when I eat breakast
    I'm not usually awake in the morning
    I'm poor.
    I don't like breakfast food
    Wake up late
    Fasting
    Don't have the money to eat 3 meals a day like we are supposed to do.
    View All
    (1,199 Respondents)    Total 2,054

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