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Length
Totals 501 0 501 0 0 00:04:16
  • Q1
    Single-Select List
    What is your age?
    Order Answer Responses Percent 0 100
    1 Under 18 0 0%
    2 18-24 72 14%
    3 25-34 149 30%
    4 35-44 87 17%
    5 45-54 92 18%
    6 55-64 63 13%
    7 65+ 38 8%
    Total 501 100.00%
  • Q2
    Multi-Select List
    Which of the following reasons, if any, do you find advertising on websites annoying?
    Order Answer Responses Percent 0 100
    1 They're irrelevant 150 30%
    2 They're overtly sexy 67 13%
    3 They're ugly 45 9%
    4 They disturb my reading 147 29%
    5 There are too many 253 50%
    6 They're distracting 202 40%
    7 They take up too much room on the website page 184 37%
    8 I'm directed to an irrelevant website when I click on an ad 129 26%
    9 They interrupt what I'm doing 214 43%
    10 They're offensive 51 10%
    11 Other 13 3%
    12 I don't find online ads annoying 79 16%
    (501 Respondents)    Total 1,534
  • Q3
    Multi-Select List
    What ebooks, if any, would you consider purchasing if you read a positive recommendation through a social media channel? (Select all that apply)
    Order Answer Responses Percent 0 100
    1 Self help 146 29%
    2 Sci-Fi 178 36%
    3 How to 189 38%
    4 Romance 144 29%
    5 Fitness/Diet 176 35%
    6 Biographies 170 34%
    7 Business 110 22%
    8 Other 93 19%
    9 None 115 23%
    (501 Respondents)    Total 1,321
  • Q4
    Multi-Select List
    What software, if any, would you consider purchasing if you read a positive recommendation through a social media channel? (Select all that apply)
    Order Answer Responses Percent 0 100
    1 Games 262 52%
    2 Business 114 23%
    3 Photography 134 27%
    4 Music 244 49%
    5 Dating 51 10%
    6 Security 130 26%
    7 Weather 149 30%
    8 Fitness 161 32%
    9 Taxes 109 22%
    10 Other 47 9%
    11 None 112 22%
    (501 Respondents)    Total 1,513
  • Q5
    Single-Select List
    How important is it, if at all, for you to read a recommendation for a product before buying it?
    Order Answer Responses Percent 0 100
    1 Essential (I must read a recommendation) 99 20%
    2 Very important 188 38%
    3 Important 89 18%
    4 Somewhat important 78 16%
    5 Not important (I don't need to read a recommendation) 47 9%
    Total 501 100.00%
  • Q6
    Single-Select List
    How often, if at all, do you research blogs or product reviews before buying downloadable products such as ebooks or software?
    Order Answer Responses Percent 0 100
    1 Always (I always research blogs or product reviews before buying a downloadable product) 88 18%
    2 Very often 148 30%
    3 Often 79 16%
    4 Sometimes 81 16%
    5 Rarely 50 10%
    6 Never (I never research blogs or product reviews before buying a downloadable product) 55 11%
    Total 501 100.00%
  • Q7
    Single-Select List
    How much more likely are you to buy a product if it has been recommended to you by someone you follow online?
    Order Answer Responses Percent 0 100
    1 I would definitely buy it 70 14%
    2 Very likely 164 33%
    3 Likely 173 35%
    4 Unlikely 57 11%
    5 I would never buy a product if it were recommended to me by someone I follow online 37 7%
    Total 501 100.00%
  • Q8
    Multi-Select List
    Which social media platform, if any, do you trust when someone you follow posts a recommendation or review for a product? (Select all that apply)
    Order Answer Responses Percent 0 100
    1 Facebook 325 65%
    2 Twitter 137 27%
    3 Instagram 86 17%
    4 YouTube 182 36%
    5 Blog 95 19%
    6 Website 129 26%
    7 Pinterest 79 16%
    8 LinkedIn 72 14%
    9 Other 26 5%
    10 None 96 19%
    (501 Respondents)    Total 1,227
  • Q9
    Multi-Select List
    Which of the following social/digital media celebrities, if any, are you most receptive to when they are recommending a product? (Select all that apply)
    Order Answer Responses Percent 0 100
    1 Bloggers 179 36%
    2 Vloggers 69 14%
    3 Category experts 159 32%
    4 Hollywood Celebrities 93 19%
    5 Sport Celebrities 73 15%
    6 Political Celebrities 38 8%
    7 Other 36 7%
    8 None 183 37%
    (501 Respondents)    Total 830
  • Q10
    Multi-Select List
    Which of the following social/digital media people that you know, if any, are you most receptive to when they are recommending a product? (Select all that apply)
    Order Answer Responses Percent 0 100
    1 Friends 344 69%
    2 Moms 197 39%
    3 Dads 131 26%
    4 Significant others 181 36%
    5 Neighbors 105 21%
    6 Exes 17 3%
    7 Coworkers 152 30%
    8 Enemies 11 2%
    9 Other 39 8%
    10 None 89 18%
    (501 Respondents)    Total 1,266
  • Q11
    Multi-Select List
    When, if at all, are you most likely to pay attention to a product that is recommended to you by someone you follow (on Facebook, Instagram, Twitter, blogs, etc.) while browsing social channels? (Select all that apply)
    Order Answer Responses Percent 0 100
    1 During the holidays 193 39%
    2 Near my birthday 114 23%
    3 When I'm at work 76 15%
    4 When I'm at home 252 50%
    5 When I get my paycheck 106 21%
    6 When I'm in the bathroom 28 6%
    7 Other 25 5%
    8 None 119 24%
    (501 Respondents)    Total 913
  • Q12
    Multi-Select List
    What time of day, if at all, are you most likely to pay attention to a product that is recommended to you by someone you follow (on Facebook, Instagram, Twitter, blogs, etc.) while browsing social channels? (Select all that apply)
    Order Answer Responses Percent 0 100
    1 Early morning 99 20%
    2 Mid morning 127 25%
    3 Noon 110 22%
    4 Afternoon 177 35%
    5 Late afternoon 140 28%
    6 Evening 209 42%
    7 Other 14 3%
    8 None 110 22%
    (501 Respondents)    Total 986
  • Q13
    Multi-Select List
    What influences your decision to buy software or ebooks?
    Order Answer Responses Percent 0 100
    1 Ad on TV 154 31%
    2 Text ad on search results 116 23%
    3 Friend's recommendation on social media 236 47%
    4 Celebrities recommendation on social media 68 14%
    5 Other 103 21%
    6 None 112 22%
    (501 Respondents)    Total 789
  • Q14
    Multi-Select List
    What do you find useful in a social media recommendation for an ebook or software? (Select all that apply)
    Order Answer Responses Percent 0 100
    1 A review from someone who has actually used it 305 61%
    2 Hard facts on what's good and bad with it 216 43%
    3 A "guru" recommending the product 73 15%
    4 Celebrities recommendation 51 10%
    5 A friend's recommendation 203 41%
    6 Mom's recommendation 105 21%
    7 Dad's recommendation 80 16%
    8 Significant other's recommendation 100 20%
    9 Other 32 6%
    10 None 97 19%
    (501 Respondents)    Total 1,262
  • Q15
    Multi-Select List
    Why, if at all, do you want to quit your job? (Select all that apply)
    Order Answer Responses Percent 0 100
    1 To work on something I'm passionate about 159 32%
    2 To do something that lets me work for myself 115 23%
    3 To focus more time on Facebook, Pinterest and Twitter 36 7%
    4 To have control of my own schedule 130 26%
    5 To spend more time with my significant other 75 15%
    6 To make more money 175 35%
    7 To tell my boss to go to hell 42 8%
    8 To get away from people 51 10%
    9 Other 44 9%
    10 None 156 31%
    (501 Respondents)    Total 983
  • Q16
    Multi-Select List
    How, if at all, are you planning to quit your job? (Select all that apply)
    Order Answer Responses Percent 0 100
    1 With a musical band 37 7%
    2 A very respectful conversation with my boss 167 33%
    3 In drag 25 5%
    4 With a publicly shared video (i.e., YouTube) 34 7%
    5 Send a pornographic Tweet from the company Twitter Handle 26 5%
    6 With as many coworkers as possible 24 5%
    7 In a blaze of glory 33 7%
    8 Call from the beach with a Mai Thai in hand 27 5%
    9 In an open letter posted online with my grievances 16 3%
    10 With a well-rehearsed speech upbraiding your boss in front of your office 22 4%
    11 Other 39 8%
    12 None 240 48%
    (501 Respondents)    Total 690

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